This Summer, Be A Big Part of A Big Day.

If you have always wanted to volunteer, but did not have the opportunity or ability to clear your schedule, it’s time to take action.

Try this: 1. take out your calendar. 2. schedule to go to the beach on Sept. 20th. 3. go!

Ocean Conservancy’s International Coastal Cleanup: Sept. 20, 2008

Watch their promo video: http://www.youtube.com/user/oceanconservancy

Ocean Conservancy’s International Coastal Cleanup is the world’s largest volunteer event of its kind. Last year, 378,000 volunteers from 76 countries and 45 states cleared six million pounds of trash from oceans and waterways and recorded every piece of trash collected.

CLICK HERE to Sign up now to join this year’s cleanup effort on Sept. 20, 2008

Want to Spread the news? Tell a friend about the coastal cleanup

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Recession + Advertising = Opportunity

If your competitors are pulling back, it’s essential to put your marketing dollars to work. The result will be a priceless position in your market. Basically, if you’re receiving constant exposure while everybody else is tightening their belts, who’ll be the one people think about when it’s feasting time? You!

Now, we’re not telling you to just throw your money into crazy campaigns or mediums. Do it smart, do it effectively. It’s time to embrace paperless marketing, such as email blasts, inexpensive commercials (contact us for details), and Blogging. Go North Media can help you with all of this. Don’t let the recession defeat you. Keep the mindset: Go North!

Non-Profits Who Need Advertising

Go North Media has been privaliged to work with some amazing non-profits recently. It’s a pleasure to do business with them because, at affordable pricing, we’re helping them step out of the cookie-cutter look. I recently read an article on Advertising Age’s Website about why non-profits would, not in the most literal sense of the word, profit from quality advertising. I even commented:

Remember all those supposed non-profit relief organizations that popped up in the wake of all the disasters we’ve seen the past 7 years? Non-profits need a solid image to not only spread their message correctly, but to instill confidence in those of us ready to donate to them. Nowadays, a non-profit with a faulty or dated Website might have a harder time attracting new donors. –John Welches, Yorba Linda, CA

If you know any non-profits who have limited budgets or deep pockets, we would love to help them make a difference. Please send them our way.

New Look. Refined Approach. Same Direction.

Go North Media has redesigned their site. Yeah, we can do that.

Our commitment to cutting-edge design and copywriting starts with our own image. We gave our site a face lift to show you what we can do, why it’s necessary to do so, and to offer new features. Check out our site today and see what’s new!

We’d love your feedback and your referrals.

Going North,

Anna & John

Just Launched! Mullen & Associates, Inc.

Go North Community – A New Member Is With Us!

This week, we launched Mullen & Associates, Inc.’s new Website. Their old site didn’t work, had a template design and was under-used because of it. Now, they have a sleek look and straightforward way to showcase their electrical engineering designs and compete on the Web. If you know anybody whose site could benefit from a little Go North Media TLC, do them a favor and let us know.

Check out the transformation here:

Blog, Blog, Blog. What’s the Big Deal?

The big deal is it’s free. It’s powerful. It works. And it’s free. A recent Wall Street Journal article discussed the rewards of blogging and how it can help your business. In Orange County, where the real estate market has hit us hard and driven our economy down, blogging is the cost-effective answer for your business marketing needs. Think about all the people you know who have a blog or read blogs daily. If you engaged in those discussions on a regular basis, while keeping your target audience in mind, those folks would follow the links to your Website and discover your business.

When you share your thoughts and feelings with someone about a topic they’re interested in, you’ve just made a new friend (hopefully). Think about blogs you might be interested in and start commenting on them. You’ll emerge as an industry leader and future business will track you down and find out what you’re all about.

Yes, it will cost you time. But, if you’re reducing your other marketing costs in 2008, then this is the strategy for you. When you get the bloggers talking, you’ll get the result you’re looking for: more business.

Helpful Sites: Blogger, WordPress, and Typepad

Chain Link Sense – SEO Help for Your Website

Go North Media Community! Here me now!

It’s time to reach out and connect with your neighbors in the business and online hoods. When your Website links to other sites in your geographic area, or in your same industry, and they link back to you, you’re helping each other stay relevant. Yes, of course you’re important and people love you. But, if nobody knows about your Website and you’re not telling others to go to it, you’re losing money. That’s right! If your site is designed to generate business for you, you need to give it some love, update it frequently and tell others about it. A great way to start doing this is talking to your networking groups and other business owners you know. Link to each other. The more sites you have linking to you, the more Google and Yahoo! will think your Website is worth their time. Search Engine Optimization is a habit we all have to get into. The more you care about your Website and your Website design, the more you care about the future of your business.

Go North Media exists to create original marketing tools for your unique business. If you need help getting your site more traffic, contact us today for tips. Or, start making a list of other Websites you’d like to link with and contact them to see if they’ll link to you. It’s free! Get your Website fenced in with a relevant chain of links. That’s Chain Link Sense.

Casey Brookman Photo Shoot

Go North Media recently held a photo shoot for our client, REALTOR Casey Brookman. Casey is a real estate agent in a class all his own. I’ve spoken to over a dozen of his clients and all of them have referred family and friends to Casey. He hired us to brand him because he wants his clients to see how seriously he takes his business, which is the business of helping you buy or sell your next home or commercial property.

The weather was perfect. Cloudy skies helped to amplify the colors and kept the glare out of our eyes. We decided on the commercial buildings in Brea, off the 57 Freeway and Lambert, because it’s a great backdrop for Casey’s style and image: solid structures, modern art and sophisticated gardens. There are lots of great shots that will be fantastic for Casey’s new site and upcoming print material.

The photography was done by Hilmerson Photography, who also produced our photos and those of Steve Schwartz’s at Sunshine Marketing Partners. Kurt Hilmerson is a classy guy, who makes you feel comfortable and look fantastic. Casey’s site will be going live soon. Go North Media is ready to help you move in the right direction.

Locally Targeted. Globally Minded.

Posted By Co-Founder/Principal, John Welches

Go North Media’s Attempt @ Improving Our World.

It’s a changing world out there. Without sounding political, we want our clients, affiliates, family and friends to know we can help you have as little impact on our world as possible, while still being branded as the expert in your marketplace. We believe taking this step will not only make a difference, but it will challenge others to do the same.

What does Going Green really entail? It’s not that hard at all.

We can work directly with printers who only use recycled paper, soy-based ink and waterless printing. The resources are out there. And the results of green printing are vibrant and economic. If you’d like more information on this process, contact us today. Let’s focus on how we’ll impact your marketplace and improve our world for tomorrow.